A warm start that learns what matters before asking for numbers.
01
Fintech · Product
Money, made human.
A calmer way for everyday people to understand, move and grow their money.
Good morning, Maia
$12,480Dream home68%
Your plan is blooming ✦
The opportunity
Personal finance was full of noise, numbers and nervous energy. Pollen needed to feel more like a helpful conversation—and less like a spreadsheet with a login.
A new money language
From “I should”
to “I did.”
Goals become small, achievable moves—not a lecture about sacrifice.
Progress is visible, celebrated and easy to act on again.
Built around peoplePollen✦
What we made
We shaped the product from first principle to final pixel: a simple financial language, a friendly planning model and a visual system that makes progress feel tangible.
The difference
faster onboarding
more weekly actions
average app rating
Our part
01Product strategy
02Brand system
03UX & UI
04App engineering